Over the ensuing 25+, I have worked in various consulting and employee capacities, and once the internet took hold, my focus was on building business web sites – the type of web sites that performed business functions…web sites that actually did
something. And I built web sites for all types of industries…from non-profits to hazardous waste treatment (of all things!) to collecting county taxes. I guess I got to be pretty good at it because my teams and I received some pretty prestigious awards and recognition for some of the systems we built, both at a local and a national level.
Yet, there was something missing. Yes, I’d worked with and learned from some wonderfully talented people, for which I will forever be grateful. We had done some great work I was quite proud of that had truly transformational impact. But I had a yearning to do something of more significance. I’d always been attracted to quirky businesses -– I mean, hazardous waste treatment?…it was quirky alright, but it didn’t really touch my heart. But once again, I didn’t know exactly what the end picture would look like, I just knew a new journey was afoot.